Make the Most of Instagram Live Upgrades

By | Advertising, Social Media | No Comments

It’s no secret that since Facebook Live launched, many brands have adopted this new social outreach tool, connecting in real-time and creating a more direct relationship with their users.

Ever since those beginning days, the LIVE social media game has upped the ante. Instagram Live has taken it all one step further by allowing you to broadcast live on both social platforms and even bring aboard a guest who could be located on the other side of the planet.

Consider using Instagram Live to…

  1. Host an event
  2. Launch a new product
  3. Promote a new partnership or
  4. Simply to host a Q&A and engage with your brand followers

The possibilities are ENDLESS!

Let’s take a look at some tips to consider when hosting your next Instagram Live campaign:

  1. Work with a micro-influencer. Bring someone on board that represents your brand by simply inviting them to co-host the live event. When you use Instagram Live with a guest, your followers see two circles representing your Instagram account and your the account of your guest. You will be reaching your Instagram audience and now, will be reaching the audience of your guest, as well. Your broadcast will look like this:

  2. To maximize your event, plan ahead! Promote your Instagram Live With Friends broadcast organically and through paid initiatives a week before and a day before to engage, re-engage and deliver on best performance opportunities.
  3. If you have an Instagram business account, you can use your Follower’s Insights to determine when your followers are online. This is the best time to host your live event.
  4. Consider saving your video to your Instagram stories, and post a new updateto let followers know they can catch your live video for the next 24 hours. After the 24-hour period is up, you can archive that post if you want to make this content exclusive.

There are tons of options to play around with when implementing an Instagram Live With Friends strategy into the mix. We encourage you to include this as a unique piece of your digital marketing strategy and use it to expand the way you connect with your users.

 

Bye for now, Slammers!

Snapchat vs. Instagram Stories

By | Advertising, Social Media | No Comments

 

First things first, let’s talk numbers. Maybe all you need to know is that in just one year, Instagram Stories has surpassed its rival, Snapchat, in users and time spent on platform.  Instagram Stories has over 250 million users, leaving Snapchat’s 166 million users in the dust.

Putting this data aside, you can benefit from a few extra features with Instagram Stories that will help you expand your branding.

  1. Instagram allows you to cross-publish with Facebook stories. This means not only extra eyes on your content, but also raised awareness of your Instagram account which can result in organic growth.
  2. Instagram LIVE now allows you to go public with friends. Thinking of partnering with a brand? Working with someone already? This is a great feature! Round up both audiences by doing an Instagram Story LIVE. It will allow you both to connect with a wider fan base and introduce your brand to a new customer base.
  3. An Instagram Story takeover is a quick way to grow your account. It involves either taking over another Instagram account, generally for a 24-hour period, or having a person or business take over your account.
  4. Another uniqe way to use Instagram Stories is to deliver offers in your stories content. Example: Post a “coupon” as an Instagram storyand announce that the offer expires at the end of the 24-hour story period.

If you’re not currently using one of these platforms, get started today. There is a lot of opportunity to expand your brand with Instagram aside from your daily posts! Need additional guidance – let us help you. We got your back at SLAM!